Getting the best out of your website

The Internet has made it possible to collect unprecedented levels of information and it is important that when you run your website one is able to look at this data take it in context and when appropriate act according to the data.

At d30web we provide all our hosting accounts with a number of programs that will provide statistics for your website. One such program is awstats it provides you with a number of features eg hits , the country your traffic is coming from . It also provides unique users as well as the time spent .

It is important that you take into account statistics from your own site as well as some general global trends. Although collecting information is helpful is it not the beginning and end of all analysis . One has to realise the limitations that are there as well as interpret what the statistics mean . A webmaster should evaluate their site as well as content from time to time . If you get a lot of traffic but very little or no sales one has to look further and try to understand why that is.  be it your marketing is bringing traffic that is not relevant to your site checking how much time visitors are spending on particular sections of the website might e beneficial . Looking at the navigation as well as other aspects of the site might be in order .
At the end of the day website is there for a purpose and statistics are a good tool to help you if used correctly .

Statistics are a great tools the only down side is they may only indicate a need to look more closely  its up to you to ensure that everything is as it should be or there is need for more development.